UX/UI Strategy and Digital Design
I provide User Experience (UX) Strategy and Creative Direction specializing in Digital Design and Storytelling. I love a challenge.
Let’s do this!
Let’s collaborate!
Why UX/UI Strategy?
We have very little time in this world. Using data-driven decision-making achieves goals as quickly and effectively as possible.
Positive Leadership
A team thrives when members feel trusted and receive clear goals. It is hiring smart people, not being the smartest person.
Storytelling Activates
Telling stories though a variety of modes builds empathy, audience buy-in, and action.
Continuous Learning
In UX and Digital Design learning is constant! Current class: Google UX Certification to refresh my toolkit.
Clients: Anvil, Mattel, Disney, major financial & pharmaceutical institutions, small businesses, B-Corps, and nonprofits
Branding & Digital Product
Creative Direction, UI/UX Strategy & Design
Shopify Setup & Migration, Label Design, UX Research & Testing
Rocker Soaps, 2025
View Case Study
Branding & Digital Product
Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
Krystie Acacia, 2023
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Branding & Digital Product
Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
ToTrade, 2022
View Case Study
WordPress Migration & Redesign
Project Management, UI/UX Strategy & Design
Website Architecture, UX Research & Testing, SEO, Staff Training
Delaware Nature Society, 2018
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Blog Migration
Project Management, Strategy & Design
SEO, Admin Staff Training
Delaware Nature Society, 2022
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Storytelling to Activate Marketing
Interviewer & Writer
Researcher, Copy Editor
Delaware Nature Society, 2023
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Trello Implementation
Project Management Research
Staff Training
Delaware Nature Society, 2022
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Acronym Rebrand
UX Strategy & Research
Advocate, Project Management,SEO
Delaware Nature Society, 2018
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“Marketing can make or break an organization. Her talent has moved Delaware Nature Society forward often. I enjoyed working with her for many years.”
– Helen Fischel, Principal at HFF Environmental, Former Director of Education at Delaware Nature Society
Articles
Top 10 Times the Curb-Cut Effect Helped Everyone
Have you ever used a ramp when pushing a stroller? Or enjoyed auto-captioning on a video when your headphones weren’t handy? That’s the Curb-Cut Effect in action! See…
Celebrating Rocker Soaps: Earth-Friendly Care for Your Body and Mind
At Avosette Marketing, we love working with businesses that share our values. That’s why we’re thrilled to shine a spotlight on our incredible client, Rocker Soaps, a company…
Why Embrace Diversity in Proto-personas
Why Embrace Diversity in Proto-Personas? Delve into 5 reasons this UX strategy is a win-win for your business, digital marketing efforts, and those your business serves.
High-Impact, Goal-based Eco-friendly Office Tips
Make these Eco-friendly Office tips your everyday habits to make a difference. These tips help reduce your use of fossil fuel, reduce the microplastics and chemicals you release…
Case Study: Harness Habit-forming Technology to Create Positive Change
Understanding what creates and upholds habits is powerful. Read this case study to see how Duolingo uses habit-forming techniques for a positive goal.
Young Birders Give Back with World Series of Birding Fundraiser
Researched, interviewed, and authored this article about 3 young birders who get up extremely early each year to fundraise for Delaware Nature Society’s Bird Banding Project.
Want to work together?
I’d love to hear from you!