Christi Leeson’s Resume

Christina Leeson
5414 Pinehurst Dr, Wilmington, DE 19808
Contact Christi

Work Experience

Krystie Acacia

Krystie Acacia – Delaware
Jan 2022 – Present

Created mood board, style system, website visual design and user experience. Contributing content editing and strategy. Created with Figma, Adobe Suite (InDesign, Illustrator, Photoshop), and Trello.

Skills: Marketing · Adobe Creative Suite · Typography · Content Strategy · Figma · User Experience (UX) · Trello · Responsive Web Design · Web Design · SEO · Logo Design · Project Management · Visual Design · UI Design · UX Strategy · UX Research & Testing · Prototyping, Copy Writing/Editing

Website Design & UX Lead

To Trade – Elkins Park, PA
Jun 2022 – Sep 2022 (4 months)
View Case Study: Brand Creation, New Website »

Style System & Branding

Logo treatments, Desktop & Mobile views, First Read treatments, Blog Architecture & Design, Navigation, Article pages, Footer, Forms, and more

Prototypes

Demonstrating Responsive Resizing of elements, Tabbed Content flow, Navigation flow, and Class Registration form

Copy

First Read, Intro, Heading, Blog Architecture, and Form copy – all copy optimized for User Experience and Seach Engine Optimization

Visual Assets

SVGs of icons and delivered a hand-picked Image Gallery for present and future use

Other Assets

Mood Board and Site Map

Website & Graphic Design Coordinator

Delaware Nature Society – Hockessin, DE
September 2013 to Present (9 years)

Creative Direction

Leads creative direction for the organization. Creates and/or reviews assets to assure brand alignment across departments. Utilizes Adobe Suite (InDesign, Illustrator, Photoshop) primarily, but also Canva templates for versatility. Heads out into the field to create photographic images of people and nature for materials. Advises departments from a design and marketing perspective. Creates ads, covers, other visual deliverables optimized for social media such as Facebook, Instagram, and Twitter. Reviews submitted videos for quality and branding alignment, prepares, and publishes.

Website Manager

Works with a team to achieve optimal branded user experience within WordPress and Blackbaud Altru frameworks. Creates visual design and copy editing enhancements, bringing in programmers as needed. Ensures success across major platforms and devices. Tracks website metrics, collecting and summarizing data and trends. Optimizes content for SEO and supplements with Google Ads for Nonprofits. Chooses and creates photography and optimizes content to reflect diversity to assure visitors see themselves reflected and feel welcome.

Project Management

In proposing and overseeing the movement of Delaware Nature Society’s main website from iMIS to the more versatile WordPress platform, Christi has saved the organization time and increased ROI.

Efficiency and ROI Contributions

Researches, introduces, and implements technical improvements such as WordPress, Trello, LastPass, Google Analytics and Webmaster tools, and more.

Copy Editing and Copywriting

Helps ensure highly-aware framing, grammatical correctness, brand consistency, and engaging, concise content in website and printed materials. Ensures scientifically-accurate sources.

Diversity, Equity, Inclusion, and Justice (DEIJ) Committee Member

Helps raise the voices and inclusion of people of color, LGBTQ, neurodiverse, differently-abled peoples, and those of varied economic realities. Optimizes content to reflect diversity and ensure all know they are welcome.

Remote Working Experience

Worked fully remote March 2020 through late 2021 with positive reviews from management. Has worked hybrid remote since then.

Skills: Creative Direction · Marketing · Adobe Creative Suite · Vector Illustration · Typography · Content Strategy · User Experience (UX) · Diversity & Inclusion · Google Ads · Google Analytics · Bootstrap · Trello · Social Media Marketing · Copy Editing · WordPress Design · Email Newsletter Design · Responsive Web Design · Adobe InDesign · Adobe Photoshop · Adobe Acrobat · Microsoft PowerPoint · Cascading Style Sheets (CSS) · Video Editing · Search Engine Optimization (SEO) · Print Design · HTML · CSS · SEO · WordPress · Logo Design · Graphic Design · Illustrator · Social Media · Advertising · Proofreading

Website Design & Development

Trellist – Wilmington, DE
April 2011 – September 2013 (2.5 years)

Creation of responsive frontend coding, CSS, and graphic design for websites, print, PowerPoint presentations, and email campaigns. Served small businesses, nonprofits, and large financial and pharmaceutical institutions.

Website Design, Development & Project Manager

Yikes, Inc – Philadelphia, PA

December 2000 – April 2011 (10.5 years)

Worked with clients directly to lead them through the process of kickoff, architecture, website development, and content implementation. Created innovative website designs with effective user experiences implemented with the help of the programming team when needed. Also created logos and other graphics. Skills used regularly were: project management, SEO, website design using Adobe Suite, hand-coding HTML5, JavaScript, and CSS. Worked within databases and with PHP. Helped teach website design classes for at-risk communities.

Education

B.A in Illustration (Minor in Animation)

Rhode Island School of Design – Providence, RI

September 1995 to August 2000

Skills

Interactive Architecture
User Experience (UX)
UX Strategy
UX Research
UX Design
UX Writing
Copywriting & Copy Editing
Intentional Framing

Style Systems
Brand Design
Style Guide Design
Marketing
Video Editing
Photography
Infographics
Trello

Figma
Adobe Suite
Fundraising
WordPress
Responsive Design
HTML5/CSS
Social Media
Event Planning

Organization Types
Non-profits
Small Businesses
Financial Institutions
Pharmaceutical Companies

Volunteer Leadership & Fundraising

OUTdooristas LGBTQ Women’s Outdoors Social Club

June 2019 to Present

Founded this hiking and social group for LGBTQ adults within the local area to create a fun, healthy, supportive venue to meet and build community. Organizes and leads successful (average of 10 attendees per week) bi-weekly hikes and brunches year-around. During the early pandemic, ran online Zoom meetups. Holds fundraiser twice per year to cover costs. Ensures an inclusive and supportive community ethic.

Ukraine Fundraiser

March 2022

To help a friend from Ukraine, designed a “Support Ukraine” shirt gift and planned a virtual social event, promoted on Facebook, to quickly help raise over $800 within 4 days.