UX/UI Strategy and Digital Design

I provide User Experience (UX) Strategy and Creative Direction specializing in Digital Design and Storytelling. I love a challenge.

Let’s do this!

Website Design, UX Strategy & Leadership:  Senior User Experience (UX) Strategist & Research, Creative Lead specializing in Digital Design and Storytelling.

Let’s collaborate!


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Why UX/UI Strategy?

We have very little time in this world. Using data-driven decision-making achieves goals as quickly and effectively as possible.

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Positive Leadership

A team thrives when members feel trusted and receive clear goals. It is hiring smart people, not being the smartest person.

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Storytelling Activates

Telling stories though a variety of modes builds empathy, audience buy-in, and action.

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Continuous Learning

In UX and Digital Design learning is constant! Current class: Google UX Certification to refresh my toolkit.


Clients: Anvil, Mattel, Disney, major financial & pharmaceutical institutions, small businesses, B-Corps, and nonprofits


Branding & Digital Product

Creative Direction, UI/UX Strategy & Design
Shopify Setup & Migration, Label Design, UX Research & Testing
Rocker Soaps, 2025
View Case Study

Krystie Acacia Branding UX UI Digital Design and Website Design

Branding & Digital Product

Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
Krystie Acacia, 2023
View Case Study

To Trade New Brand and Digital Product

Branding & Digital Product

Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
ToTrade, 2022
View Case Study

Redesign & WordPress Migration: Advocate, Project Management, Website Architecture, UX, SEO

WordPress Migration & Redesign

Project Management, UI/UX Strategy & Design
Website Architecture, UX Research & Testing, SEO, Staff Training
Delaware Nature Society, 2018
View Case Study

DelNature Blog Redesign and Import

Blog Migration

Project Management, Strategy & Design
SEO, Admin Staff Training
Delaware Nature Society, 2022
View Case Study

Storytelling to Activate Marketing

Interviewer & Writer
Researcher, Copy Editor
Delaware Nature Society, 2023
View Case Study

Trello Integration: Advocate, Tech Research, Project Management

Trello Implementation

Project Management Research
Staff Training
Delaware Nature Society, 2022
View Case Study

DelNature to DNS Acronym Change for SEO, UX

Acronym Rebrand

UX Strategy & Research
Advocate, Project Management,SEO
Delaware Nature Society, 2018
View Case Study


“Marketing can make or break an organization. Her talent has moved Delaware Nature Society forward often. I enjoyed working with her for many years.”

– Helen Fischel, Principal at HFF Environmental, Former Director of Education at Delaware Nature Society

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Top 10 Times the Curb-Cut Effect Helped Everyone

Have you ever used a ramp when pushing a stroller? Or enjoyed auto-captioning on a video when your headphones weren’t handy? That’s the Curb-Cut Effect in action! See…

Showing Rocker Soaps rebrand, website migration, and label design as a result of user testing.

Celebrating Rocker Soaps: Earth-Friendly Care for Your Body and Mind

At Avosette Marketing, we love working with businesses that share our values. That’s why we’re thrilled to shine a spotlight on our incredible client, Rocker Soaps, a company…

Diverse Proto-Personas for UX

Why Embrace Diversity in Proto-personas

Why Embrace Diversity in Proto-Personas? Delve into 5 reasons this UX strategy is a win-win for your business, digital marketing efforts, and those your business serves.

Birds in native plant garden fountain

High-Impact, Goal-based Eco-friendly Office Tips

Make these Eco-friendly Office tips your everyday habits to make a difference. These tips help reduce your use of fossil fuel, reduce the microplastics and chemicals you release…

Duolingo Logo and Mobile App - Case Study - Habit-forming Technology

Case Study: Harness Habit-forming Technology to Create Positive Change

Understanding what creates and upholds habits is powerful. Read this case study to see how Duolingo uses habit-forming techniques for a positive goal.


Christi Leeson Resume Bio Photo

Want to work together?
I’d love to hear from you!