UX/UI Strategy and Digital Design
I provide User Experience (UX) Strategy and Creative Direction specializing in Digital Design and Storytelling. I love a challenge.
Let’s do this!
Let’s put the user first as we collaborate, research, and iterate.
Why UX/UI Strategy?
We have very little time in this world. Using data-driven decision-making achieves goals as quickly and effectively as possible.
Positive Leadership
A team thrives when members feel trusted and receive clear goals. It is hiring smart people, not being the smartest person.
Storytelling Activates
Telling stories though a variety of modes builds empathy, audience buy-in, and action.
Continuous Learning
In UX and Digital Design learning is constant! Current class: Google UX Certification to refresh my toolkit.
Clients: Anvil, Everything But Water, Mattel, Disney, Bank of America, small businesses, B-Corps, and nonprofits
Branding & Digital Product
Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
Krystie Acacia, 2023
Branding & Digital Product
Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
ToTrade, 2022
WordPress Migration & Redesign
Project Management, UI/UX Strategy & Design
Website Architecture, UX Research & Testing, SEO, Admin Staff Training
Delaware Nature Society, 2018
Blog Migration
Project Management, UX Strategy & Design
SEO, Admin Staff Training
Delaware Nature Society, 2022
Storytelling to Activate Marketing
Interviewer & Writer
Researcher, Copy Editer
Delaware Nature Society, 2023
Media Contest & Calender
Project Management
Advocate, Social Media, Visual Design, SEO
Delaware Nature Society, 2014
“Marketing can make or break an organization. Her talent has moved Delaware Nature Society forward often. I enjoyed working with her for many years.”
– Helen Fischel, Principal at HFF Environmental, Former Director of Education at Delaware Nature Society
Articles
High-Impact, Goal-based Eco-friendly Office Tips
Make these Eco-friendly Office tips your everyday habits to make a difference. These tips help reduce your use of fossil fuel, reduce the microplastics and chemicals you release…
Case Study: Harness Habit-forming Technology to Create Positive Change
Understanding what creates and upholds habits is powerful. Read this case study to see how Duolingo uses habit-forming techniques for a positive goal.
Why Embrace Diversity in Proto-personas
Why Embrace Diversity in Proto-Personas? Delve into 5 reasons this UX strategy is a win-win for your business, digital marketing efforts, and those your business serves.
Want to work together?
I’d love to hear from you!