UX/UI Strategy and Digital Design

I am a Senior User Experience (UX) Strategist and Creative Lead specializing in Digital Design and Storytelling. I love a challenge.

Let’s do this!

Website Design, UX Strategy & Leadership:  Senior User Experience (UX) Strategist & Research, Creative Lead specializing in Digital Design and Storytelling.

Let’s put the user first as we collaborate, research, and iterate.


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Why UX Strategy?

We have very little time in this world. Using data-driven decision-making achieves goals as quickly and effectively as possible.

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Positive Leadership

A team thrives when members feel trusted and receive clear goals. It is hiring smart people, not being the smartest person.

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Storytelling Activates

Telling stories though a variety of modes builds empathy, audience buy-in, and action.

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Continuous Learning

In UX and Digital Design learning is constant! Current class: Google UX Certification to refresh my toolkit.


Clients: Anvil, Everything But Water, Mattel, Disney, Bank of America, small businesses, B-Corps, and nonprofits


Krystie Acacia Branding UX UI Digital Design and Website Design

Branding & Digital Product

Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
Krystie Acacia, 2023

To Trade New Brand and Digital Product

Branding & Digital Product

Creative Direction, UI/UX Strategy & Design
UX Research & Testing, Style System Creation, Prototyping
ToTrade, 2022

Redesign & WordPress Migration: Advocate, Project Management, Website Architecture, UX, SEO

WordPress Migration & Redesign

Project Management, UI/UX Strategy & Design
Website Architecture, UX Research & Testing, SEO, Admin Staff Training
Delaware Nature Society, 2018

DelNature Blog Redesign and Import

Blog Migration

Project Management, UX Strategy & Design
SEO, Admin Staff Training
Delaware Nature Society, 2022

Storytelling to Activate Marketing

Interviewer & Writer
Researcher, Copy Editer
Delaware Nature Society, 2023

Trello Integration: Advocate, Tech Research, Project Management

Trello Implementation

Project Management Research
Staff Training
Delaware Nature Society, 2022

DelNature to DNS Acronym Change for SEO, UX

Acronym Rebrand

UX Strategy & Research
Advocate, Project Management,SEO
Delaware Nature Society, 2018

DelNature Calendar and Photo Contest for Marketing, Celebration

Media Contest & Calender

Project Management
Advocate, Social Media, Visual Design, SEO
Delaware Nature Society, 2014

“Marketing can make or break an organization. Her talent has moved Delaware Nature Society forward often. I enjoyed working with her for many years.”

– Helen Fischel, Principal at HFF Environmental, Former Director of Education at Delaware Nature Society

Christi Leeson circle biopic

Want to work together?
I’d love to hear from you!