Website Design, UX Strategy & Leadership
I am a Senior User Experience (UX) Strategist & Research and Creative Lead specializing in Digital Design and Storytelling. I love a challenge.
Let’s do this!

Let’s put the user first as we collaborate, research, and iterate.
Why UX Strategy?
We have very little time in this world. Using data-driven decision-making achieves goals as quickly and effectively as possible.
Positive Leadership
A team thrives when members feel lifted up and trusted and receive clearly communicated goals and expectations. It is guiding more and controlling less.
Storytelling Activates
Telling stories though a variety of modes – video, articles, social media – is a powerful way to build empathy and achieve audience buy-in and action.
Continuous Learning
Being a Senior UX and Digital Designer means always learning!
Current class: Google UX Certification to fill in on some latest tools.
Clients: Anvil, Everything But Water, Mattel, Disney, Bank of America, small businesses, B-Corps, and nonprofits

Brand Creation, New Website
Project Management, Visual Design, UI Design, UX Strategy, UX Research & Testing, Prototyping, Copy Writing/Editing
Krystie Acacia, 2023

Brand Creation, New Website
Project Management, Visual Design, UI Design, UX Strategy, UX Research & Testing, Prototyping, Copy Writing/Editing
ToTrade, 2022

Redesign & WordPress Migration
Advocate, Project Management, Website Architecture, UX, SEO
Delaware Nature Society, 2018

Blog Migration
Advocate, Project Management, Visual Design, UX, SEO
Delaware Nature Society, 2022

Storytelling to Activate Marketing
Advocate, Interviewer, Writer, Copy Editer
Delaware Nature Society, 2023

Rebrand of Acronym
Advocate, Project Management, UX Research, SEO
Delaware Nature Society, 2018

Trello Integration
Advocate, Tech Research, Project Management
Delaware Nature Society, 2022

Photography Contest & Calender
Advocate, Project Management, Social Media, Visual Design, SEO
Delaware Nature Society, 2014

Want to work together?
I’d love to hear from you!

