Website Design, UX Strategy & Leadership

I am a Senior User Experience (UX) Strategist & Research and Creative Lead specializing in Digital Design and Storytelling. I love a challenge.

Let’s do this!

Website Design, UX Strategy & Leadership:  Senior User Experience (UX) Strategist & Research, Creative Lead specializing in Digital Design and Storytelling.

Let’s put the user first as we collaborate, research, and iterate.


Chess Icon

Why UX Strategy?

We have very little time in this world. Using data-driven decision-making achieves goals as quickly and effectively as possible.

Star Icon

Positive Leadership

A team thrives when members feel lifted up and trusted and receive clearly communicated goals and expectations. It is guiding more and controlling less.

Book Icon

Storytelling Activates

Telling stories though a variety of modes – video, articles, social media – is a powerful way to build empathy and achieve audience buy-in and action.

Brain Icon

Continuous Learning

Being a Senior UX and Digital Designer means always learning!
Current class: Google UX Certification to fill in on some latest tools.


Clients: Anvil, Everything But Water, Mattel, Disney, Bank of America, small businesses, B-Corps, and nonprofits


Krystie Acacia - Brand Creation, New Website, Project Management, Visual Design, UI Design, UX Strategy, UX Research & Testing, Prototyping, Copy Writing/Editing

Brand Creation, New Website

Project Management, Visual Design, UI Design, UX Strategy, UX Research & Testing, Prototyping, Copy Writing/Editing
Krystie Acacia, 2023

To Trade: Brand Creation, New Website, Project Management, Visual Design, UI Design, UX Strategy, UX Research & Testing, Prototyping, Copy Writing/Editing

Brand Creation, New Website

Project Management, Visual Design, UI Design, UX Strategy, UX Research & Testing, Prototyping, Copy Writing/Editing
ToTrade, 2022

Redesign & WordPress Migration: Advocate, Project Management, Website Architecture, UX, SEO

Redesign & WordPress Migration

Advocate, Project Management, Website Architecture, UX, SEO
Delaware Nature Society, 2018

Blog Migration: Advocate, Project Management, Visual Design, UX, SEO

Blog Migration

Advocate, Project Management, Visual Design, UX, SEO
Delaware Nature Society, 2022

Storytelling to Activate Marketing

Advocate, Interviewer, Writer, Copy Editer
Delaware Nature Society, 2023

Rebrand of Acronym: Advocate, Project Management, UX Research, Search Optimized (SEO)

Rebrand of Acronym

Advocate, Project Management, UX Research, SEO
Delaware Nature Society, 2018

Trello Integration: Advocate, Tech Research, Project Management

Trello Integration

Advocate, Tech Research, Project Management
Delaware Nature Society, 2022

DelNature Calendar and Photo Contest

Photography Contest & Calender

Advocate, Project Management, Social Media, Visual Design, SEO
Delaware Nature Society, 2014


Want to work together?
I’d love to hear from you!